OnePlus, founded in 2013 by former Oppo vice-president Pete Lau and Carl Pei, has emerged as a prominent player in the highly competitive smartphone market, particularly in its home country of China. Renowned for its "Never Settle" ethos, OnePlus has garnered a devoted following by offering high-quality devices at competitive prices. In China, OnePlus smartphones have become synonymous with cutting-edge technology, sleek design, and a user-centric approach.

OnePlus continually pushes the boundaries of innovation, leveraging the latest advancements in hardware and software to deliver exceptional user experiences. From powerful processors and vibrant displays to industry-leading camera systems, OnePlus smartphones boast top-tier specifications that cater to the needs of tech enthusiasts and casual users alike. Additionally, the company's OxygenOS, based on Android, provides a clean, intuitive interface with customizable features, further enhancing the user experience.

In China, OnePlus maintains a strong presence through strategic partnerships, extensive retail channels, and aggressive marketing campaigns. Its flagship stores in major cities serve as hubs for showcasing the latest devices and engaging with customers directly. Furthermore, OnePlus has cultivated a vibrant online community, fostering a sense of belonging among users and fueling anticipation for upcoming releases. With its commitment to innovation, quality, and customer satisfaction, OnePlus continues to solidify its position as a leading smartphone brand in China's dynamic market.

Curated by the World Travel Tech Awards